Nutrition and healthy living

Grupo Nutresa has consumers and their quality of life at the center of its strategy, and for this, if offers portfolios of products with alternatives that satisfy their aspirations for nutrition, health and wellness. This strategic priority includes, among other matters, the global challenges of obesity and malnutrition; for this reason, it has incorporated in its 2020 strategy, doubling the portfolios with a healthy profile and becoming a more active corporate citizen in the manner of relating to consumers and transforming human and social capital to generate healthy habits and healthier lifestyles.

In this strategic focus, the Organization describes the progress and management of two material issues: Nutrition, health and wellness, and Responsible relationships with consumers.

Nutrition,health and wellness

Purpose

Offer portfolios of products and experiences to consumers that contribute to their quality of life and provide them alternatives that meet their expectations for nutrition, health
and wellness.

Strategies

  • Promote Vidarium for the generation and management of knowledge in nutrition, healthy eating and wellness.
  • Define the nutritional profile of the Grupo Nutresa brands and ratify its commitment to reduce sodium, sugar and trans and saturated fats.
  • Generate awareness on healthy eating and healthy lifestyles.
  • Ensure permanent information to consumers on the nutritional contents of the Grupo Nutresa products.

Progress on the strategies to 2014

  • We achieved progress in generating knowledge about obesity through Metabolic Syndrome (MetS) and intestinal microbiota studies, and their relationship with nutritional conditions.
  • We adjusted 298 references to the nutritional profile and reformulated 248 references regarding the sodium content, 140 in trans fats, 99 in sugar, and 71 in saturated fats. Altogether, 1.795 references have been reformulated since 2010.
  • In searching for optimal models to adopt healthy lifestyles in public schools, public partnerships were signed with 19 schools in Chile and Mexico. Additionally, the partnership with the Ministry of Education and UNICEF to design and implement educational and healthy lifestyle models in public schools in Colombia was consolidated.
  • We presented the “Enjoying life nourishes you” campaign while four companies were certified with the “Healthy Organizations” standard.
  • We presented the “Enjoying life nourishes you” campaign while four companies were certified with the “Healthy Organizations” standard.

Commitment to 2020

Through innovation and renovation, double the portfolio of products that meet the healthy profile standards and
obtain certification as “Healthy Organizations”
in all Grupo Nutresa companies.

Perspective

In considering the growing importance of promoting healthy lifestyles, we will continue to reformulate products and reduce their content in fat, sugar and sodium. Likewise, we will continue developing affordable, safe and nutritious food and provide consumers with appropriate, comprehensive information on products.

Purpose

Have management and assurance systems that offer
trust to consumers on the products that they purchase
and consume.

Strategies

  • Review and update the evaluation, qualification and monitoring model for suppliers.
  • Offer consumers relevant information for their decision making.
  • Strengthen the internal management systems to assure product quality and safety.

Progreso 2014

  • Se adoptó un nuevo modelo para minimizar los riesgos en el interior de la cadena de abastecimiento relacionados con la calidad, la inocuidad, el medio ambiente, las personas, la infraestructura y la información.
  • Policies and protocols around promotional materials and Genetically Modified Organisms (GMOs) were revised and implemented.
  • Advance in the certification of management systems: HACCP: 15 operation centers; ISO 9001:2008 in 17 centers; ISO 14001:2004 in nine premises, completing 18 certified; and OHSAS18001:2007 in eight.

Commitment to 2020

Maintain excellence in service and loyalty to clients and consumers

Perspective

With more connected, informed, demanding and global consumers, greater assertiveness of the brands and a greater commitment by Grupo Nutresa will be necessary to maintain them as the axis of corporate management.

Recognition by External Entities

Grupo Nutresa is third in the list of companies with the best reputation in Colombia within the MERCO Empresasrankingand firts in the food and beverage sector.