Strategic Framework

STRATEGY FOR OUR FIRST CENTURY 1920 – 2020

Our Centennial Strategy is aimed at duplicating by 2020, the sales of 2013, with sustained profitability between 12% and 14% of the EBITDA margin.

2 x $ 5.9 trillion: 11.8 trillion

Our mission is to permanently create added-value by providing an outstanding return on investment over and above the cost of capital employed.

As a Food company, we strive to enhance the quality of life of our consumers and secure the progress of our employees.

Mission

We strive to obtain a level of profitable growth with our leading brands, while providing a superior customer service with excellent distribution networks, both at home and abroad.

We carry out our activities with a firm commitment to Sustainable Development, using the best human talent available, incorporating an outstanding level of innovation thereby attaining an exemplary level of corporate performance.