Grupo Nutresa strives to permanently create value and distribute it among its stakeholders through relevant drivers such as an ethical and transparent corporate behavior and the Company’s performance in the markets, which is supported on the development of the geographies, as well as on growth, competitiveness and digital transformation with the purpose of generating a business model that can easily adapt to the changing and challenging global business environment.
Incorporating capabilities based on digital services, taking as a starting point the cultural transformation, the development and adoption of new technologies, the identification of new business models, the development of the value
chain, and the evolution of both data and analytics.
Management approach
- Developing and incorporating into the Organization new capabilities based on digital services.
- Exploring and adopting new technologies.
- Boosting the market entry processes through digital channels/e-commerce.
- Guaranteeing the data privacy and security for all consumers, shoppers, clients and customers.