Digital transformation
Digital transformation is a fundamental part of an assertive, proactive and innovative corporate model that seeks to offer better experiences to buyers and consumers.
At Grupo Nutresa, digital transformation materializes through a skill-building strategy that contributes to the fulfillment of its goals, its sustainable and profitable growth and its permanent innovation; at the same time, it benefits suppliers, clients, buyers and consumers, and contributes to promptness.
The development of relevant and attractive digital services for stakeholders, leverages sales growth, higher competitiveness and the generation of unique and memorable experiences. The transformation applies to all organizational processes and is supported by the following pillars:
