Nutrition and Healthy lifestyles
Grupo Nutresa knows that being part of the food sector means to operate within a dynamic regulatory framework and in a horizon of increasingly shorter product and technology life cycles.
The Organization revolves around consumers and their quality of life, which are the core of its strategy. That is why the Company works on reformulating its portfolio and developing new products that fulfill their aspirations in terms of nutrition, health and wellness.
This strategic priority encompasses, among other issues, the global challenges of obesity and malnutrition as outlined by the World Health Organization (WHO). Moreover, Grupo Nutresa recognizes that consumers are increasingly aware of their eating habits, which has increased the demand for food products with greater nutritional density, but with a lower caloric content.
This has driven Grupo Nutresa to incorporate into its Strategy for 2030 the commitment to achieve that 50% of its product innovations meet the nutrition and health criteria, to become a more active corporate citizen in the engagement with consumers, and to transform human and social capital in order to foster healthy habits and healthier lifestyles.