Digital Transformation
Digital transformation is a fundamental part of an assertive, purposeful and innovative corporate model focused on offering better experiences to customers and consumers.
Grupo Nutresa materializes digital transformation through a capacity building strategy that contributes to the fulfillment of its objectives, its sustainable and profitable growth and its permanent innovation; while benefiting suppliers, clients, customers and consumers, and fostering agility.
The development of relevant and attractive digital services for the stakeholders boosts sales growth, improves competitiveness and generates unique and memorable experiences.