Inspiring development, growth and innovation

Incorporating capabilities based on digital services, taking as a starting point the cultural transformation, the development and adoption of new technologies, the identification of new business models, the development of the value chain, and the evolution of both data and analytics.

Strategic approach

• Consolidating capabilities and promoting a conduct focused on an upstanding behavior, corporate governance and risk management.
• Watching over the compliance with laws, regulations and corporate governance practices while ensuring their monitoring and relevance in time.
• Integrating the risk management and internal control processes with the strategy to create value for the Organization.
• Strengthening the organizational resilience.

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Profitably growing based on the construction of a category and geography portfolio that maximizes the creation of value through memorable experiences with effective commercial networks, and generates synergies that optimize the working capital.

Strategic approaches

• Developing the geographies through the transfer of capabilities by implementing and delving into corporate models and practices.
• Enhancing the value propositions through the performance of the leading brands, categories, products and client engagement.
• Increasing both the satisfaction and loyalty of the clients, ensuring the experience in all the channels.
• Innovating in the sustainabilitycentered commercial and marketing processes.
• Enhancing the customers’ commercial capabilities and consolidating inclusion-driven business models.

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Ensuring the continuity of the business, capitalizing on opportunities and managing the risks that are not directly controlled by the Company by incorporating economic, social and environmental variables in the management of the supply chain.

Strategic approach

• Improving and broadening the coverage of the strategic sourcing model.
• Bridging sustainable-sourcing gaps.
• Managing the availability and volatility of the prices of commodities.

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Incorporating capabilities based on digital services, taking as a starting point the cultural transformation, the development and adoption of new technologies, the identification of new business models, the development of the value chain, and the evolution of both data and analytics.

Working on the digital evolution of the delivery of the value proposition.

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