Grupo Nutresa strives to permanently create value and distribute it among its stakeholders through relevant drivers such as an ethical and transparent corporate behavior and the Company’s performance in the markets, which is supported on the development of the geographies, as well as on growth, competitiveness and digital transformation with the purpose of generating a business model that can easily adapt to the changing and challenging global business environment.
Inspiring development, growth and innovation
Material topics
Integrity and Corporate Governance
To establish a conduct framework for transparency, integrity, and ethics, developing policies for management, information disclosure, control, and risk management to strengthen trust relationships for the benefit of shareholders and other related groups.
Strategic approach
- Corruption prevention
- Ethics and transparency
- Comprehensive risk management
- Compliance
Know moreProfitable Growth and Marketing
Drive profitable market growth by sustainably expanding sales and meeting investor expectations through efficient portfolio management and tax compliance, minimizing reputational risk and ensuring a positive impact on society.
Strategic approaches
- Sales dynamics.
- Fiscal management.
- Working capital management.
- ROIC and free cash flow management.
Cybersecurity
Safeguarding the integrity and confidentiality of information, implementing cybersecurity measures, access controls, and contingency plans, to protect the organization’s data and stakeholder data from unauthorized access, loss, or misuse, ensuring regulatory compliance and business continuity.
Strategic approach
- Gestión y protección de la información
- Privacidad y seguridad de datos de clientes
Digital transformation
Integrating technologies across all operational aspects, transforming processes, products, and services, through the effective adoption of Artificial Intelligence and fostering a culture of innovation, agility, and continuous improvement, with leadership that facilitates digital transformation.
Strategic approach
- New technologies.
- Artificial intelligence
Responsible Marketing Management
To develop a responsible marketing approach that, by anticipating market trends, offers products and brands that satisfy consumer needs, through ethical and transparent communication that builds trust and strengthens customer relationships, driving profitable growth in competitive markets.
Strategic approach
- Brand management with a higher purpose.
- Data management and responsible communication.
- Value propositions in categories, brands, and products.
Market Reach Capacity
Efficiently managing distribution networks to ensure personalized product access, facilitated by a strong presence in both digital and physical commerce, through optimized communication across all channels, delivering unique value propositions and continuously enhancing the customer experience, with the aim of fostering loyalty and sustainable business growth.
Strategic approach
- Digital Channels / E-commerce
- Distribution Networks
- Omnichannel Strategy
- Customer Development and Go-To-Market Strategies
- Customer Satisfaction
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Nutresa Share
*BVC Stock Indicators. Pricing in COP
Nutresa Share $ 119,020
Closed $ 119,700
Variation -0.57%
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