Novaventa is the innovative dispensing format company of Grupo Nutresa and commercializes products from the Chocolate, Biscuits, Cold Cuts and Processed Meats, Pasta, Coffee and Ice Cream Business Units in Colombia.
It operates through three commercialization platforms: Direct Sales (catalog sales); On-the-Go Sales (snack and coffee vending machines); and E-Commerce (electronic sales). It currently has two catalogs: Novaventa and Novaventa Más Prestigio (Novaventa More Prestige), as well as a network of more than 240 thousand women entrepreneurs who reach more than 4 million Colombian homes in each cycle.
It is the number one vending machine operator in Colombia and number two in Latin America and has more than 15,000 vending machines under the “Novaventa en la Vía” (Novaventa on the Way) format.