Cross-Organizational Units

Novaventa is a Grupo Nutresa company focused on devising innovative selling formats. It currently markets products from the Chocolates, Biscuits, Cold Cuts, Pasta, Coffee and Ice Cream Businesses Units in Colombia.

Novaventa operates through three selling platforms: direct sales (catalog sales); vending machines (snacks and coffee vending machines); and e-commerce.

It currently has two catalogs: Novaventa and Novaventa Más Prestigio, as well as a network of more than 240,000 entrepreneurs who reach more than four million Colombian homes in each cycle.

Novaventa is the leading vending machine operator in Colombia and number two in Latin America. It owns more than 15.000 vending machines under the “Novaventa en la Vía” format.